Imagine a fashion brand that turns heads with its rebellious edge, blending punk rock attitude with wearable luxury—Marques’Almeida is doing just that, and it's sparking a revolution in how we see contemporary style! But here's where it gets controversial: Is this 'quiet defiance' just a trendy slogan, or could it challenge the elitism of high fashion? Dive in to discover how this Portuguese duo is reshaping the industry, one bold collection at a time.
Marques’Almeida stands out as a trailblazer in modern fashion, infusing the scene with a vibrant, anarchic energy. Through their eclectic color schemes and defiant punk vibe, this Portuguese label keeps injecting excitement into London's Fashion Week, unveiling show-stopping lineups that feel like celebrations of individuality.
Think of painterly dusk tones adorning rugged denim edges, voluminous peplum shapes, distressed jeans, and playful feather accents—even extending to their lively shoes. All of this forms the heart of their style, crafted by co-founders and partners Marta Marques and Paulo Almeida.
The pair met while studying at Portugal’s Citex fashion school, then moved to London in 2009. They both pursued further education at Central Saint Martins, launching their eponymous brand in 2011. For their first two seasons, they showcased under Lulu Kennedy’s Fashion East program, before their official London Fashion Week bow with the SS14 lineup via the Newgen initiative. By 2015, they achieved global acclaim by claiming the prestigious LVMH Prize.
Since then, they've built a passionate fanbase, drawing in shoppers who seek pieces that are bold yet practical—opulent, approachable, and always full of surprises.
And this is the part most people miss: The personal stories behind the scenes that make Marques’Almeida more than just clothes. Let's explore their journey through their own words, starting with their roots.
Can you share about your childhood in Portugal?
Both of us hail from Portugal. As for me, Marta, I have two sisters, and being the middle child meant we were constantly trading and borrowing outfits. Back then, in Portugal, our access to fashion trends was pretty scarce, but we devoured magazines and tuned into fashion shows on TV, videos, and DVDs whenever possible.
How did your passion for fashion design develop?
It might sound a bit cliché, but my grandmother worked as a seamstress. She ran a small workshop in her home, and I'd hang out there often, rummaging through piles of fabric scraps and creating items on her antique wooden mannequin—it was pure joy. I briefly considered graphic design, but fashion always pulled me back. Paulo's path differed; he was initially fascinated by products and architecture, but gradually, his interests leaned toward fashion. That's when he discovered a fashion school, and soon after, we connected and began collaborating.
What's it like managing a brand as a romantic couple?
Honestly, it's not all that different from partnering with anyone else, but our strong bond helps. Our abilities mesh well, and we share a solid dynamic. Sure, we clash frequently because we're both deeply invested in our respective domains, but the brand thrives on merging those talents. That's what gives it its unique magic.
But here's where it gets controversial: Can a couple's personal relationship truly fuel creative success without burnout, or does it risk blurring professional boundaries? Many might argue it's a recipe for disaster, yet for Marta and Paulo, it seems to work. What do you think—share your thoughts in the comments!
Why do you believe the brand has built such a dedicated, almost cult-like following? And what are your top-selling items?
We focus on creating garments that are uncomplicated and comfortable to wear. Paulo's innovative technical approach adds a special touch. Among our best-sellers are our wide-leg and boyfriend jeans—these are iconic Marques’Almeida staples from the start. Denim has always been central to our collections. Customers adore our jeans for their durability, flattering fits, and adaptability—you can style them high-waisted or slung low. Fashion, especially clothing, is about the confidence it instills. A newer hit is our turtleneck top with puffed sleeves, combining dramatic satin elements with casual jersey for a versatile evening look that transitions effortlessly from day to night.
What's your favorite celebrity outfit featuring Marques’Almeida?
Picking just one is tough! We get genuinely thrilled whenever we spot someone in our designs—it's like seeing a piece of our vision come alive. Lately, Beyoncé and her dancers rocked Marques’Almeida during the Houston stop of the Cowboy Carter Tour, which was incredible. And Rihanna has been a supporter from early on; we crossed paths at the British Fashion Awards after winning Emerging Talent, and she expressed her admiration, creating an unforgettable memory.
You frequently collaborate with everyday people and communities in your campaigns. Why is genuineness key to your narratives?
Genuineness matters deeply to us. Partnering with real individuals and groups adds honesty—it's not solely about the apparel, but how people truly live and express themselves. This approach infuses our campaigns with vitality, character, and realism. At Marques’Almeida, we've championed diversity and uniqueness, from our team to our collaborators. Authentic stories bring our collections to life and foster real connections.
And this is the part most people miss: How authenticity in fashion can democratize the industry, challenging the glossy, airbrushed norms. But is this just feel-good marketing, or a genuine shift toward inclusivity? It might ruffle feathers among those who prefer exclusivity—let's discuss: Do you believe brands should prioritize 'real' stories over polished perfection?
Reflecting on your early work after Central Saint Martins, how has your design style progressed?
Saint Martins encouraged boundary-pushing. Post-graduation, we embraced defiance—our denim was unlike anything else, with unconventional casting and rough, tattered details. We expanded from denim to satin, furs, and crystals, treating every material with equal respect. That effortless, rebellious spirit traces back to our Saint Martins days. Our SS26 show marked another evolution, featuring light, billowing drapes reminiscent of 90s scarves, trailing across a gritty, industrial runway for striking visual impact.
What's an unexpected source of inspiration you've tapped into lately?
We don't pinpoint a single inspiration; it's primarily people. In London, we enjoy riding buses and observing passersby, particularly teens. While developing M’A Kids, our kids' line, we were captivated by children's uninhibited fashion choices, free from societal pressures. People inspire us most. We once drew from Janis Joplin's bold persona for a collection. But it could just as easily stem from someone we notice at the grocery store.
If Marques’Almeida were to be remembered for one thing, what would it be?
Looking toward the brand's next decade, sustainability in fashion—already a priority—will grow even more vital, alongside social accountability. For one legacy, we'd want it to be the wisdom we impart to future generations. Paulo and I mentor students in Portugal already. Overall, we'd love Marques’Almeida to be recalled as 'quietly defiant.' From our 2011 beginnings, our inclusive casting and welcoming ethos were unconventional. We hope to be remembered for our kindness, openness, and the bonds we forge, passing that legacy forward.
But here's where it gets controversial: In an industry often criticized for waste and inequality, is 'quiet defiance' enough, or should brands like this be louder advocates for change? Some might say it's performative, while others see it as a subtle revolution. What’s your take—does fashion need more outspoken leaders, or is quiet impact more effective? Drop your opinions below!
How did your collaboration with Dylon begin?
The tie-up with Dylon happened naturally via the British Fashion Council. Our SS26 lineup centered on color, and Dylon's detergents specialize in refreshing and preserving hues and fabrics for longevity. Learning about their goals made it a seamless partnership.
How does Marques’Almeida's philosophy sync with Dylon’s mission?
For Marques’Almeida, SS26 revolved around meaningful colors—ones that endure. Our designs aim for timelessness, meant to be cherished and handed down. Dylon aligns perfectly, revitalizing shades and strengthening materials for multi-generational wear. Ultimately, we're telling the same tale: extending the life of garments across time.
